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5 Budget Friendly Promotion Ideas for Event Planners

Posted by Jennifer Hoyt on Jul 22, 2014 4:45:59 PM

Event planners often ask for product ideas they can use to brand an event while keeping within a limited budget. Listed below are several items used to reinforce awareness before, during and after the event.


1.  Give Advance Warning

“Save The Date” Magnets are an essential part of the pre-event marketing program. We recommend mailing them out to clients anywhere from 6 weeks to 8 months prior to the event (depending on the guest list and travel requirements.) For a unique alternative to magnets, use Coasters for your Save the Date mailing. Paperboard Coasters, available in .035” or .055” thicknesses, and Cork Coasters are lightweight and inexpensive to include in a mailing.

2.  Reinforce Brand Awareness

Work with the hotel to provide key cards customized with the event logo. Our Magstripe Cards are designed for use throughout the hotel industry. Custom imprinting on the cards creates value-added opportunities for local restaurants, area attractions, personalized meeting and event information. We can also create personalized event passes or name badges for your event. Click on Deluxe Loyalty Badges for more information.

3.  Give Direction

Use Banners and Floor Decals in the lobby and meeting areas to lead attendees to the proper place during the event. Our Floor Decals are designed for tile, linoleum and smooth, finished concrete floors with a special removable, pressure-sensitive adhesive and slip-resistant overlamination.

4.  Keep Your Audience Cool

During your meeting, distribute Stickless Rally Fans to keep your audience cool. These portable hand fans provide an excellent way to promote your event. Display the event logo on one side and the meeting agenda or a message from the meeting sponsor on the backside. To keep costs down, ask vendors or local businesses to sponsor the fans and sell them “ad space” on the back.

5.  Make a Memory

Leave a lasting impression at the close of your event with commemorative Leather Coasters. These all natural full grain leather debossed coasters are sold individually or in sets or 4 or 6 coasters and make a popular gift or keepsake item. Include the event logo, slogan or theme, and date.

Topics: Coaster, Event, Magnets, Plastic Products, Point of Purchase, Service Industries, Signs & Banners, Decals