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5 Tips for Creating a Great Business Card

Posted by Jennifer Hoyt on Mar 13, 2014 3:48:18 PM

BusCardImages

1. Communication

Make sure you’ve covered your bases on what information to include on your card. Don’t ever be in a situation where someone doesn’t know how to contact you. Name, title, phone number and email address at the minimum. Also, we recommend including the general office number for your company and website. Idea: space permitting, add a QR code that links to your website.

2. Standard Size

More than likely the card is going to be put in a wallet, or some sort of business card holder. If your card doesn’t fit, guess what? It’s getting thrown out. We love a unique die-cut and design, but try to keep your creativity inside the 2”x3.5” art board.

3. Define your Business, Simply

The objective should be very clear and make a lasting impression. Include a logo and key words to refresh the receiver’s memory about your product or services. Remember to keep it simple with a phrase or short sentence.

4. Writeable

More often that you think, you will want to jot a note down. Make sure that the material you choose is pen receptive. (Idea: Add a matte varnish to the back of our clear Specialty Plastic Business Cards for a pen receptive finish. Often people will look away from plastic business cards for this reason, but with our matte varnish there is no reason to hide! Plus it’s a great conversation starter!)

5. Utilize your White Space

White space is what helps define contrast between the text and the background. Don’t make the mistake of cramming so much information onto your card that it becomes hard to read. Let your words breathe to create the most eye-appealing design.

 

Topics: Sales Tips & Tools, Automotive, Business Card, Construction, Finance, Healthcare, Insurance, Manufacturing, Nonprofit Organizations, Office Products, Plastic Products, Point of Purchase, Real Estate, Restaurants, Service Industries