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Case Study - How to Increase Printing Sales the Easy Way

Posted by April Ward on Oct 23, 2017 11:33:11 AM

Need to increase sales? 
Stouse has a solution! Let us support your business with quality printed products your customers will love. Read the case study to learn how we helped a commercial printer win a large order of decals.


The Project
A commercial printer received a request to print 5,000 decals for a large outdoor equipment dealer with multiple locations. The customer wanted to attach sales and service identification labels on the equipment sold and maintained by their dealership.

The equipment included excavators, utility vehicles, mowers, snow blowers, spreaders, chain saws, trimmers, and other outdoor power tools.

The Challenge
The commercial printer could print paper labels in-house; however, these decals required a specific material and adhesive combination. Outdoor equipment generally has either powder-coated metal or dense plastic surfaces requiring a specialty adhesive for difficult substrates. Additionally, this type of decal is produced on vinyl or chrome polyester and overlaminated to protect against abrasion and exposure to harsh outdoor conditions, solvents, oil, gasoline, and some acids. The printer wanted to keep the business, but didn’t have the expertise or materials required to print the decals in-house.

The Solution
The printer called Stouse. Stouse provided advice and competitive quotes allowing the printer to make a strong profit. In addition, Stouse blind-shipped free samples for testing on a variety of plastic and metal surfaces in the dealership. Once the end user contacted the commercial printer with the approved material and adhesive choice, Stouse printed the decals in five business days, shipping the decals within a week.

The Results
The end use customer was very happy with the decals and the overall quality of the product. They placed a similar order for another set of decals the following spring. The printer made money on a project they normally would have turned down, generating an easy profit for the business.

The next time you have a project that needs outsourcing, give us a call. Our Customer Service team will help you provide high quality products your customers will love. 

Call Today: 877-764-5757




Topics: Decals, Wholesale Printing