Local, state and federal elections are ramping up across the nation. Political sign season is upon us!
Over the last 40+ years, Stouse has had the pleasure to print millions of political signs and we’ve definitely seen some real winners. Here are five design tips to consider before finalizing your political sign artwork:
1. Focus on the Candidate’s Name and Position
The two most important parts of a political sign are first, the name of the candidate, and second, the position they are running for. Be sure to make both prominent with a simplistic, large font that can be easily read from a distance.
2. Keep the Content Minimal
To ensure that the name of the candidate, office position, and slogan stick out, Stouse recommends keeping all other content including graphics to a minimum. The goal of the sign is to quickly grab the attention of voters. Too much clutter will only muddy the point you’re trying to convey.
3. Add Your Slogan to Larger Signs
The campaign slogan relays what a candidate stands for and what they promise to do if elected. Large political signs like Wide Format Corrugated Signs and Banners give candidates the opportunity to share this information with voters. Yard signs tend to be too small for slogans unless it can be summarized into a few words.
Can’t fit all of your talking points on your political sign? Why not direct voters to your website. Adding a URL and or QR code at the bottom of the sign gives them a way to obtain more information about the candidate and their platform.
5. Choose Font and Color Wisely
Most signs capture a viewer’s attention for a quick 4 to 7 seconds, so your sign must not only stand out, but it must be legible. Factors that interfere with readability include the thickness of letters, kerning, white space ratio, color and contrast. Some color combinations can hinder visibility due to a lack of contrast. Choose colors with higher contrast for increased legibility. Some examples of high contrast combinations include black and white, blue and white, and black and yellow. Read more about sign legibility in 4 Critical Factors for Signage: Letter Size and Visibility.
At Stouse, we offer a large assortment of political Signs, Posters and Banners in a variety of sizes and price points to fit any campaign budget.
With 40 plus years of experience, you can count on Stouse to deliver high-quality political signs that will win outstanding reviews.
For more information on political signs visit us online at Stouse.com or call our customer service department toll free at 877-764-5757.