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3 Areas to Consider When Acquiring New Customers

Posted by Jennifer Hoyt on Mar 10, 2014 4:52:26 PM

Exhibiting at various trade shows and industry events, I have met many people from a broad range of businesses and roles. Even with this diverse group, I will often get asked the same question, “How do we bring in new customers?” And, whether it’s owners or artists, embroiderers or sign shops, innovative ideas are in high demand to find these “new opportunities”.

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Topics: Sales Tips & Tools, Automotive, Construction, Decals, Finance, Healthcare, Insurance, Magnets, Manufacturing, Nonprofit Organizations, Outdoor Sports, Point of Purchase, Political, Real Estate, Restaurants, Schools, Service Industries, Signs & Banners

4 Critical Factors for Signage: Letter Size and Visibility

Posted by Jennifer Hoyt on Feb 27, 2014 1:59:50 PM

There are many factors to weigh when deciding on a letter height on signage. The chart below represents an average readability distance for specific letter heights.

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Topics: Art Tips, Insurance, Nonprofit Organizations, Patriotic Products, Political, Real Estate, Schools, Signs & Banners

3 Remarkably Effective Business Cards

Posted by Jennifer Hoyt on Jan 9, 2014 4:04:12 PM

Even in a digital world, business cards are an effective marketing tool and play a vital role in day-to-day business. They provide valuable contact information, name and brand recognition, and can complement a company’s online presence.

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Topics: Sales Tips & Tools, Automotive, Business Card, Construction, Finance, Government, Healthcare, Insurance, Magnets, Manufacturing, Nonprofit Organizations, Office Products, Outdoor Sports, Plastic Products, Point of Purchase, Political, Real Estate, Restaurants, Schools, Service Industries