Take a stroll down any supermarket aisle and you will notice them, jumping out from store shelves silently screaming for your attention to buy now. They are shelf talkers, and they are extremely effective at moving product.
Studies show that nearly half of all purchase decisions are made at the point of purchase. In other words, many consumers enter a store not knowing what they want and they need help making a selection. It is during this selection process where a shelf talker can make the difference between your product being purchased or passed over.
An effective shelf talker does more than just draw attention to your product. It helps to differentiate your product from the others and persuades the consumer that purchasing your product is the better choice.
So what makes a shelf talker effective? The following 5 tips will help you create an attention-grabbing shelf talker that sells.