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The Word on Shelf Talkers – 5 Tips for Capturing Attention

Posted by Kelsey Ingram on Aug 15, 2017 4:39:18 PM

Take a stroll down any supermarket aisle and you will notice them, jumping out from store shelves silently screaming for your attention to buy now. They are shelf talkers, and they are extremely effective at moving product.

Studies show that nearly half of all purchase decisions are made at the point of purchase.  In other words, many consumers enter a store not knowing what they want and they need help making a selection. It is during this selection process where a shelf talker can make the difference between your product being purchased or passed over.

An effective shelf talker does more than just draw attention to your product. It helps to differentiate your product from the others and persuades the consumer that purchasing your product is the better choice.

So what makes a shelf talker effective? The following 5 tips will help you create an attention-grabbing shelf talker that sells.

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Topics: Plastic Products, Point of Purchase, Stouse

Tips to Creating Standout Banners

Posted by Kelsey Ingram on Aug 1, 2017 11:48:48 AM

Go to any trade show or job fair and down every aisle you will see a slew of banners. Why so many? Banners are extremely popular because of their ability to immediately convey a message to passersby. They are also cost-efficient, easy to assemble and dismantle, and extremely durable.

But in a sea of banners how do you make sure yours stands out from the crowd and reaches as many people as possible? Below are six tips to help you create standout banners.

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Topics: Art Tips, Stouse, Signs & Banners

Unique Holiday Card Ideas From Stouse.

Posted by Lori Woodbury on Nov 22, 2016 2:26:57 PM

Something I look forward to most this time of year is the holiday cards.  I love seeing the creative ways my friends and family send me their season’s greetings.  Typically I get the 5"x7” card or the 4"x8” photo card, and I usually send out the same thing.  This year, I want to send something different, unique, outside the box.  I started thinking about my options and the light came on.

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Topics: Automotive, Bumper Stickers, Coaster, Construction, Decals, Finance, Government, Healthcare, Insurance, Magnets, Manufacturing, Media, Nonprofit Organizations, Outdoor Sports, Point of Purchase, Political, Real Estate, Restaurants, Schools, Service Industries, Stouse

How to Leave a Lasting Impression with Your Customers

Posted by Lori Woodbury on May 20, 2016 10:47:07 AM

 

Tips to help you increase visibility with your customers and win more business.

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Topics: Sales Tips & Tools, Brewery, Stouse, Signs & Banners

The Life and Times of a Stouse Order

Posted by Jennifer Hoyt on Mar 28, 2016 2:12:35 PM

...as told by a Stouse Order

It seems like only yesterday I was a Stouse Quote, hoping to someday become a real live order and now here I am, a gorgeous 4-Color Process Bumper Sticker with a valuable coupon on my liner.

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Topics: Automotive, Bumper Stickers, Decals, Stouse

Price it Right: Using the Selling Price Calculator

Posted by Paula Lauer on Feb 25, 2016 4:59:00 PM

Customers ask us all the time how much they should markup our products. Some customers use a standard 50% across the board, some markup more or less. We built the Selling Price Calculator so that you can easily see the margin potentials on your orders with Stouse. You can find the Selling Price Calculator located under the Sales Tools tab on our website.

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Topics: Sales Tips & Tools, Art Tips, Decals, Magnets, Plastic Products, Stouse

Insider Tips on How to Submit Orders that get Placed First (in 5 easy steps)

Posted by Lori Woodbury on Nov 11, 2015 10:13:01 AM

At Stouse, our Order Entry department is in charge of getting all orders entered into our system correctly.  They translate hundreds of different PO’s each day and enter that many orders.  Our Order Entry Specialists take a lot of care to ensure that your order is entered with accurate information.  When a job is submitted with good art and the PO, or online order, has all the relevant information, that job will get entered and moved on without delay.  However, when jobs are submitted with incomplete / incorrect information, this requires extra time to correct the errors.  Below are 5 easy steps to ensure that your job gets entered accurately and on time.

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Topics: Sales Tips & Tools, Art Tips, Automotive, Bumper Stickers, Construction, Decals, Finance, Government, Healthcare, Insurance, Magnets, Manufacturing, Media, Nonprofit Organizations, Office Products, Outdoor Sports, Parking Permits, Patriotic Products, Plastic Products, Point of Purchase, Political, Real Estate, Restaurants, Roll Labels, Schools, Service Industries, Stouse